Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a highquality medium for the dissemination of. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. The research re ported in this article was made possible by a grant from the marketing science institute, cambridge, ma. Contributions addressing any aspect of international marketing are welcome. Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Marketing strategies and their impact on marketing. Aim of article is to analyze marketing mix theoretical aspects. Borden harvard business school marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. Marketing is a broad concept, which entails various. Since its founding in 1936, jm has played a significant role in shaping the content and boundaries of the. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.
International journal of humanities and social science vol. Patel and toru sakaguchi 20, journal of mobile technologies, knowledge and society, doi. Browse all issues of journal of marketing research. Volume 36, 2020 vol 35, 2019 vol 34, 2018 vol 33, 2017 vol 32, 2016 vol 31, 2015 vol 30, 2014 vol 29, 20 vol 28, 2012 vol 27, 20102011 vol 26, 2010 vol 25, 2009 vol 24, 2008 vol 23, 2007 vol 22, 2006 vol 21, 2005 vol 20, 2004 vol 19, 2003 vol 18. Corporate social responsibility and sustainability. The concept of the marketing mix guillaume nicaise. Purpose of the research risk analysis and risk management has got much importance in the indian economy. Access to society journal content varies across our titles. The journal of marketing has been the primary outlet for academic services marketing research among the. Published by the canadian center of science and education, ijms aims to provide an avenue for highquality research in various aspects of marketing management and strategy, such as marketing research, market. Importance of brand awareness and brand loyalty in.
It is the premier outlet for substantive marketing scholarship. Home international journal of marketing studies ccse. Role of relationship marketing in competitive marketing. All manuscripts must be submitted online through scholarone manuscripts. In the writings of bolajoko, salome, and sikuade 20. Geographical segmentation is a marketing tactic in which prospective consumers are divided on the basis of geographic units, such as cities, states, countries, etc. All journal articles featured in journal of marketing management vol 36 issue 34.
Marketing mix a set of relevant factors and solutions that enable customers to meet the national needs and achieve the goals set by the. American journal of business education june 2011 volume 4. Customer satisfaction index as a base for strategic marketing management, tem journal, 24, 327331. International journal of research in marketing elsevier. The critical intent of any organization is to make a profit. International journal of business and social science vol. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be green or environment friendly like low power consuming energyefficient. The journal presents scholarly and managerially relevant articles on international marketing. This journal s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Academy of marketing studies journal, volume 17, number 1, 20.
April 20 112 but when corporate and social interests are not aligned, markets do not do such a good job, as in the case with tobacco and, to a lesser degree, oil and autos. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. A conceptual model of service quality and its implications. Pdf this research demonstrates the effect of the completeness of a products. Since its founding in 1936, jm has played a significant role. What does the definition of marketing tell us about ourselves. Any topic related to management or marketing is appropriate for publication consideration in the journal. International journal of research granthaalayah, vol. It is the premier outlet for substantive research in marketing. Journal of international marketing is dedicated to advancing international marketing practice, research and theory.
Journal of marketing and consumer behaviour in emerging markets 112015 sharmuud haliun, seongdo cho 5 414 only a select few of these products were available to mongolian consumers a few decades ago. Journal of international marketing sage publications inc. Comparisons of specific items to the satisfaction dimension or overall score can assist in. The intention of the consumer buying may be impulse buying or partially preplanned and can be fully pre planned. We are delighted to announce the journal s next team of editors. Citescore values are based on citation counts in a given year e. Official journal of the european marketing academy. Volume 26, 2020 vol 25, 2019 vol 24, 2018 vol 23, 2017 vol 22, 2016 vol 21, 2015 vol 20, 2014 vol 19, 20 vol 18, 2012 vol 17, 2011 vol 16, 2010 vol 15, 2009 vol 14, 2008 vol, 2007 vol 12.
The choice of a brand name can be highly important for the success of the product and it becomes even more relevant in international context, where the company has to choose whether to translate it or not. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. Global journal of management and business research. Research, journal of interactive marketing, journal of marketing, journal of. Current international journal of marketing studies ccse. The aim of the journal of services marketing is to publish. Challenges and solutions for marketing in a digital era.
The effects of social media marketing on online consumer behavior. Now consumers of all social classes can afford to purchase a variety of foreign products. Pdf digital trends and practice on the hungarian market katalin tari. The social media and entrepreneurship growth a new. To accomplish this goal, an ideal marketing tactic is necessary. Several other servicerelated journals have been launched since the journal of services marketing was. Firsttime authors will be required to create a scholarone manuscripts user account in order to proceed.
The marketing policy of windows 95 governed by microsoft has shown the influence and power of opinion leaders rosen 2000. The journal of management and marketing research jmmr publishes original, unpublished manuscripts related to contemporary issues in management and marketing. May 20 169 some time consumers purchase the product in store that is more attractive and make a decision at the spot. Professor bernd schmitt will serve as editor in chief, and professors june cotte, markus giesler, andrew stephen, and stacy wood will serve as coeditors. Journal of marketing and consumer behaviour in emerging.
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